Privacy Policy

1. Introduction & Overview

Welcome to ShopIQ ("ShopIQ", "we", "us", or "our"). We respect your privacy and are committed to protecting your personal data in accordance with the Digital Personal Data Protection Act (DPDPA), Information Technology Act, and applicable global privacy regulations.

This Privacy Policy explains how we collect, use, store, disclose, and protect your information when you visit or make purchases on our platform, use seller tools, or engage with our services.

2. Information We Collect

We collect information in three ways: directly from you, automatically through your device, and from trusted third parties:

• Personal Identifiers: Name, email address, mobile phone number, delivery addresses, and billing credentials.
• Seller Business Data: GSTIN, business trade name, pickup address, bank account details for payouts, and business identity documents.
• Order & Transaction Records: Purchase history, cart contents, order status, coupon codes applied, and payment modes (e.g., COD or electronic).
• Technical Data: IP address, browser type, device identifiers, session cookies, and marketplace browsing history.

3. How We Use Your Data

We process your personal information strictly for legitimate commercial and fulfillment purposes:

4. Data Protection & Security Controls

All data in transit is encrypted using 256-bit TLS/SSL encryption. Passwords are salted and hashed using industry-standard BCrypt before storage. We enforce strict role-based access control (RBAC), multi-factor OTP verification for sellers and customers, and zero master backdoor access for administration.

5. Contact Data Protection Officer

If you have questions regarding your privacy rights, account data deletion, or requests to exercise your data subject rights, please reach out: